Savyon

In order to catch user’s attention right away we decided to create the video that was smoothly transforming itself into the site’s design. This way the main page as the gate to the site and virtual world of SAVYON helped us to minimize percent of users who leave the site almost right away. Most of the time video and sound have a negative effect on sites’ users, especially when using some illegal methods for promotion. But in our case, visitors came to the site because of recommendation or advertisement campaign. The fact that the products are really innovative pushed us to create more than “just another site”. It was true not just for the main page, but also for any other page, including the Error 404 section (page was not found).

Product page developed according to best practices for B2C marketing. Here you can see high quality photo as well as product description, user manual, ingredients list, reviews and even recommendations from professionals. Prominent “Add to the basket” button make it easy to buy. We implemented the one click purchase approach. In order to increase sales we created Recommended and Similar Products lists. User has ability to save and share the page. User-friendly navigation to other products, products lines and back to the catalog.

It is actually a site inside of the site. The section of the Training Center is a full size corporate web site. Here you can find center’s presentations and a lot of useful information, training events calendar and option to sign up for each one of those, licenses, seminars, courses and even online consulting room where professional cosmetologists will be waiting for you, cosmetologists profiles, articles from the press and the training center news.

Let us pay a special attention to the the Beauty Shop services list. It has a handy menu and page with a lot of details for each type of service. There you can find Description, Price, Video for each procedure, option to buy products you are going to need for each treatment, Goals, Active Components, Specialists Profiles, Online consultation and of course the ability to book a session.